The Spanish-Swedish Chamber of Commerce, founded in 1950 and with more than 200 members in Spain, has appointed Pelle Lundborg its new representative on the Costa del Sol. He has been assigned by the President of the institution, Luisa Alli, and the rest of the members of the Board. He is taking over after Mats Björkman who has been doing the work up until now. Lundborg will be reporting to Anna Fransson, Director of the Chamber.
With its adhesion, rural agrotourism aims to boost mainly the commercialisation and export of olive oil, avocado and other Spanish ecological products to Sweden, and also to encourage sustainable tourism in Spain with rural accommodation, activities organisation and environmental initiatives.