THE FINCA

WELCOME FROM PELLE LUNDBORG

My name is Pelle Lundborg, the owner of Finca Solmark, and I’d like to welcome you to this space, which aims to help you get to know us better, as well as explaining the origins of our ideas for the finca, how we have transformed it and what activities we are holding here, both now and in the future.

I hope that you enjoy your time here and decide to visit the finca in person soon.

THE DREAM OF A SWEDE WITH AN ANDALUSIAN SOUL

Finca Solmark started life as a personal project because, after many years of stressful work and a hiatus in my life that gave me some free time for reflection, I felt the need to rethink my future and decided to seek out a life that was calmer, more serene and, above all, more mindful and full of meaning.

Through self-awareness, a positive attitude and holistic work on the body, mind and spirit, I made the decision to give something back to society, by passing on my knowledge, experience and education, and starting my work on scientific and environmental awareness-raising, with the dream of improving people’s lives.

Today, I am happy to be able to contribute by putting my work and, above all, my passion and heart, into creating an initiative in Finca Solmark that aims to promote rural development, incentivize sustainable, environmentally-friendly tourism in Andalusia, bring new life to Carratraca by seeking solutions to rural depopulation, help conserve and promote the local artistic, cultural, gastronomic and environmental heritage, and much more.

Will you join me?

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Swedish people are obsessed with caring for nature, our most precious asset

Pelle Lundborg

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