FROM BUSINESSMAN TO RURAL ENTREPRENEUR
At 16 years old, my entrepreneurial spirit led me to create my own company, always with the aim of doing something worthwhile and making the world a better place, to the best of my abilities.
After many years leading companies, I still believe that every last person – without exception – can contribute, through small actions, to caring for our environment, whatever our situation may be.
That’s why I’m trying to raise awareness in society about the fact that we can all sow seeds of hope and prosperity, as a firm advocate of economic and social progress, as well as advances in science and technology.
I believe that, in the twenty-first century, global power resides in the domain of science and technology. Nevertheless, we need to be aware of the risks that this transformation brings.
From my mother, Annette, author of the book«The Personal Care of Plants»and expert inphytotherapy, homeopathy, mycology, and many other areas, I have learned, above all, torespect and care for nature and animals.
My father, P-G., spent a large part of his working life in Africa and the Caribbean and has had a fascinating life as a pilot, translator, as well as working for the UN, the Swedish International Development Authority, the Red Cross, SAAB and other organizations. From him, I have gained a spirit of curiosity – that desire to learn something new each day – and an unflagging energy in pursuing my dreams, even at times when I’ve had to overcome significant challenges.