{"id":253068,"date":"2021-02-10T16:09:50","date_gmt":"2021-02-10T15:09:50","guid":{"rendered":"http:\/\/fincasolmark.com\/an-interview-with-martin-wettergren\/"},"modified":"2023-11-24T21:41:01","modified_gmt":"2023-11-24T20:41:01","slug":"an-interview-with-martin-wettergren","status":"publish","type":"post","link":"https:\/\/fincasolmark.com\/es\/an-interview-with-martin-wettergren\/","title":{"rendered":"An interview with Martin Wettergren"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.8.2&#8243; background_image=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2021\/02\/finca_solmark_entrevista-Martin-Wettergren-cab.jpg\u00bb custom_padding=\u00bb539px||61px|||\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbSection\u00bb _builder_version=\u00bb3.29.3&#8243; background_enable_color=\u00bboff\u00bb custom_padding=\u00bb||3px|||\u00bb custom_padding_tablet=\u00bb50px|0|0px|0|false|false\u00bb custom_padding_phone=\u00bb\u00bb transparent_background=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px||5px|||\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#323232&#8243; text_font_size=\u00bb5vw\u00bb text_line_height=\u00bb1.1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb0px||0px|\u00bb text_font_size_tablet=\u00bb9vw\u00bb text_font_size_phone=\u00bb13vw\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>10<\/p>\n<p>[\/et_pb_text][et_pb_divider color=\u00bb#aeaeac\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb3.2&#8243; custom_css_main_element=\u00bbwidth:20px;\u00bb hide_on_mobile=\u00bboff\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb18&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb-10px||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Traducci\u00f3n\">February, 2021<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bbLibre Franklin||||||||\u00bb text_text_color=\u00bb#02b875&#8243; header_font=\u00bbLibre Franklin||||||||\u00bb header_text_color=\u00bb#ad9a6b\u00bb header_font_size=\u00bb2vw\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb min_height=\u00bb45px\u00bb custom_margin=\u00bb20px||-10px|||\u00bb custom_padding=\u00bb||0px|||\u00bb header_font_size_tablet=\u00bb3vw\u00bb header_font_size_phone=\u00bb4vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<h1>An interview with Martin Wettergren<\/h1>\n<p>[\/et_pb_text][et_pb_divider _builder_version=\u00bb3.29.2&#8243; custom_margin=\u00bb||-7px|||\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.4.2&#8243; custom_padding=\u00bb||10px|||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.4.2&#8243;][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>He is the Founder of Soultech, Marbella Tech Hub, Agapi Boat Sharing Marbella, Mediapilot, Whispr, Caterbee, Movesta, Solvthis, and Beaubi, among others.<\/p>\n<p>Entrepreneur by nature, he founded Mediapilot in 2006 after finishing University. Mediapilot is a media analysis company focused on actionable insights for over 100 global relevant brands such as Coca Cola or McDonalds.<\/p>\n<p>After seven years he decided to take a break and travelled around the world looking for sustainable entrepreneurship and to get some perspective on things. This decision led him to, among other things, start up Klout as his first market outside of USA.<\/p>\n<p>Mediapilot have now merged with New York based Whispr Group, a digital strategy and intelligence company in the big data sphere. He sold his shares Whispr 2018 and he is since then active as a startup advisor, as well as starting up new ventures.<\/p>\n<p>He is always looking to meet similar professionals with interest in start-ups, tech, mindfulness, foodtech, sustainability and circular business which are his biggest passions.<\/p>\n<p>Today, we interview <strong>Martin Wettergren<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Could you please introduce yourself and share your career highlights with our followers?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Started my first company when I was 25 and have since then focused on building mainly internet ventures. I love to build companies and to develop people. Sustainability and business models that support the planet and people are especially important to me.[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2021\/02\/finca_solmark_entrevista-Martin-Wettergren-03.jpg\u00bb title_text=\u00bbfinca_solmark_entrevista-Martin-Wettergren-03&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2&#8243; width=\u00bb100%\u00bb max_width=\u00bb60%\u00bb custom_padding=\u00bb26px|||||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb11px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>In which projects are you currently working on?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.soultech.ai\/\"><strong><span style=\"color: #0000ff;\">Soultech<\/span><\/strong><\/a> is my main venture that I&#8217;m spending full time on, together with Fredrik B\u00e5ge and Johan Hedberg. But I&#8217;m also part of a team that&#8217;s launched Agapi Boat sharing club in Marbella and building a tech hub set to open the doors in one years time.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>You have just launched Soultech. Can you please explain what it&#8217;s about?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>We have seen a big interest in development of online shopping and what is driving the revenue in the future of online space. Soultech wants to personalise and automate customer engagement and works with two parts: personalised messaging and conversational AI.  Through Rich media, 1:1 conversations between customers and companies, omnichannel and personalization are Soultech going to be a part of and build this future. [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2021\/02\/finca_solmark_entrevista-Martin-Wettergren-04.jpg\u00bb title_text=\u00bbfinca_solmark_entrevista-Martin-Wettergren-04&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2&#8243; width=\u00bb100%\u00bb max_width=\u00bb60%\u00bb custom_padding=\u00bb26px|||||\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Who are your business partners?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Fredrik B\u00e5ge, Founder of Soultech and Johan Hedberg, Founder of Sinch that Soultech has a partnership with.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb14px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Who is your main customer?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>We have gotten great responses from e-commerce and digital-first companies that have already come far in their journey to automation and being on the right channels for the customers.[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>You have launched a series of Round Tables seeking to dig deeper into the trend of messaging. Could you please tell us a little bit about this initiative and how can we register to attend?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Yes, this is something we&#8217;re really excited about. It&#8217;s free for anyone to join and listen in and ask questions. We&#8217;ve got some very interesting internet leaders and entrepreneurs lined up for these intimate sessions throughout spring. Follow Soultech on LinkedIn and Instagram or sign up to our newsletters to receive invites.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb4px|||||\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2021\/02\/finca_solmark_entrevista-Martin-Wettergren-01.jpg\u00bb title_text=\u00bbfinca_solmark_entrevista-Martin-Wettergren-01&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2&#8243; max_width=\u00bb70%\u00bb custom_padding=\u00bb26px|||||\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>How do you see entrepreneurship in Spain right now?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Must say it&#8217;s looking very bright. The startup trend is very strong in general and I think that we&#8217;ll be seeing even bigger companies being built the coming years. This will lead to founders wanting to give back to the community by investing in new startups. I&#8217;m hoping that the global trend of sustainability and impact tech will also hit hard in Spain, sooner than later. That along with equality is something where I think Spain is far behind other leading tech countries.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.7.4&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.7.4&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What are the main differences between entrepreneurship in Spain and Sweden?Why?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Sheer size is one factor that&#8217;s different. Fewer startups that have made it really big which I&#8217;m sure will happen within the next 3-5 years. Sustainability and\/or impact tech is another mentioned above. This is something absolutely crucial if you&#8217;re seeking an investment. Not just to have in your business plan as a pretty slide but as a core part of your business model.[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What skills do successful entrepreneurs have? <\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Sales, sales and sales:) Creating an amazing atmosphere\/culture around themselves and persistence.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Why is the era of digital technology important? <\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Not sure I think it&#8217;s all that important. Pretty sure we&#8217;ll get tired of this trend sometime in the future. Will happen sometime around the time we start having sex with digital assistants and robots. Offline will be (and maybe already is) the real luxury.[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>The Covid-19 pandemic forces remote work for many employees. What are the benefits of telecommuting from your point of view? <\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>It&#8217;s now possible to launch a global company from anywhere on the planet. How amazing is that. Democratisation of entrepreneurship for real.[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Is it possible for you to explain a little bit about your project regarding the creation of an Impact Tech Hub in Marbella for entrepreneurs, investors, professionals and geeks? <\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>We&#8217;re still in stealth mode but I can say that there&#8217;s an increasingly growing population on Costa del Sol, and Marbella in particular, looking to hang out with like minded people on a daily basis. Why not create an amazing space for this community?[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Which is the primary goal of this initiative? <\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>That Spain\u00b4s first impact tech unicorn is founded in this hub.[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>You are one of those Swedes who\u2019ve moved to Marbella. What made you decide to live in Spain? And why Marbella?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Lifestyle, Spanish people and culture, location.[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What are your Social Media Accounts to follow you?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/martinwettergren\/\"><span style=\"color: #0000ff;\">Linkedin<\/span><\/a>, <span style=\"color: #0000ff;\"><a href=\"https:\/\/www.instagram.com\/m_wettergren\/\" style=\"color: #0000ff;\">Instagram<\/a><\/span> and <span style=\"color: #0000ff;\"><a href=\"https:\/\/twitter.com\/m_wettergren\" style=\"color: #0000ff;\">Twitter<\/a><\/span>.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>We hope you visit Finca Solmark soon. What do you think about this ecological project?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Nothing but admiration for it! One observation is that there&#8217;s a need for 100&#8217;s of Finca Solmarks in Spain. That are organic, use less packaging and plastic and have a circular economy mindset.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.7.4&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.7.4&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What are your goals for the future?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>To eat and cook amazing food. Hang out with people that give me energy. Win a professional tennis match.[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.8.2&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Any final thoughts you\u2019d like to share with our followers?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Come visit Costa del Sol if you haven&#8217;t been. <span style=\"color: #0000ff;\"><a href=\"http:\/\/fincasolmark.com\/\" style=\"color: #0000ff;\">Finca Solmark<\/a><\/span> is waiting for you.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.7.4&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2021\/02\/finca_solmark_entrevista-Martin-Wettergren-02.jpg\u00bb title_text=\u00bbfinca_solmark_entrevista-Martin-Wettergren-02&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.8.2&#8243; max_width=\u00bb70%\u00bb custom_padding=\u00bb28px|||||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.29.3&#8243; custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb3.29.3&#8243;][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.29.3&#8243;][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2019\/10\/finca_solmark_i_jornada_puertas_abiertas_casita_rural.jpg\u00bb _builder_version=\u00bb3.29.3&#8243; box_shadow_style=\u00bbpreset1&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.29.3&#8243;][et_pb_text _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px|15px|5px|15px|false|true\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb]<strong>ABOUT FINCA SOLMARK<\/strong><\/p>\n<p><strong><em>Finca Solmark<\/em><\/strong><em>\u00a0is a Spanish-Swedish<strong>\u00a0Rural EcoTourism<\/strong> engaged in the production, marketing and export to Europe of olive oil, avocado and other ecological products to Sweden. It offers charming rural accommodation and several projects to promote awareness, dissemination and environmental education.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Web:<\/strong>\u00a0<a href=\"http:\/\/fincasolmark.com\/\">http:\/\/fincasolmark.com\/<\/a><\/p>\n<p><strong>E-mail:<\/strong>\u00a0<a href=\"mailto:hi@fincasolmark.com\">hi@fincasolmark.com<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>He is the Founder of Soultech, Marbella Tech Hub, Agapi Boat Sharing Marbella, Mediapilot, Whispr, Caterbee, Movesta, Solvthis, and Beaubi, among others.<\/p>\n<p>Entrepreneur by nature, he founded Mediapilot in 2006 after finishing University. Mediapilot is a media analysis company focused on actionable insights for over 100 global relevant brands such as Coca Cola or McDonalds.<\/p>\n<p>Today, we interview Martin Wettergren.<\/p>\n","protected":false},"author":1,"featured_media":253032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-253068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas"],"_links":{"self":[{"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/posts\/253068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/comments?post=253068"}],"version-history":[{"count":2,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/posts\/253068\/revisions"}],"predecessor-version":[{"id":317305,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/posts\/253068\/revisions\/317305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/media\/253032"}],"wp:attachment":[{"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/media?parent=253068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/categories?post=253068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/tags?post=253068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}