{"id":249735,"date":"2020-11-12T06:00:31","date_gmt":"2020-11-12T06:00:31","guid":{"rendered":"http:\/\/fincasolmark.com\/finca-solmark-entrevista-a-kicki-wallje-lund\/"},"modified":"2023-11-24T21:41:03","modified_gmt":"2023-11-24T20:41:03","slug":"finca-solmark-entrevista-a-kicki-wallje-lund","status":"publish","type":"post","link":"https:\/\/fincasolmark.com\/es\/finca-solmark-entrevista-a-kicki-wallje-lund\/","title":{"rendered":"Finca Solmark entrevista a Kicki Wallje-Lund"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.6.6&#8243; background_image=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_cab.jpg\u00bb custom_padding=\u00bb581px||226px|||\u00bb custom_padding_tablet=\u00bb||0px||false|false\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbSection\u00bb _builder_version=\u00bb3.29.3&#8243; background_enable_color=\u00bboff\u00bb custom_padding=\u00bb||3px|||\u00bb custom_padding_tablet=\u00bb50px|0|0px|0|false|false\u00bb custom_padding_phone=\u00bb\u00bb transparent_background=\u00bboff\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; padding_mobile=\u00bbon\u00bb column_padding_mobile=\u00bbon\u00bb admin_label=\u00bbrow\u00bb _builder_version=\u00bb3.25&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb0px||5px|||\u00bb make_fullwidth=\u00bboff\u00bb use_custom_width=\u00bboff\u00bb width_unit=\u00bbon\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#323232&#8243; text_font_size=\u00bb5vw\u00bb text_line_height=\u00bb1.1em\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb0px||0px|\u00bb text_font_size_tablet=\u00bb9vw\u00bb text_font_size_phone=\u00bb13vw\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>12<\/p>\n<p>[\/et_pb_text][et_pb_divider color=\u00bb#aeaeac\u00bb admin_label=\u00bbDivider\u00bb _builder_version=\u00bb3.2&#8243; custom_css_main_element=\u00bbwidth:20px;\u00bb hide_on_mobile=\u00bboff\u00bb][\/et_pb_divider][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb|700|||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb18&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb-10px||0px|\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" data-placeholder=\"Traducci\u00f3n\">Noviembre, 2020<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bbLibre Franklin||||||||\u00bb text_text_color=\u00bb#02b875&#8243; header_font=\u00bbLibre Franklin||||||||\u00bb header_text_color=\u00bb#ad9a6b\u00bb header_font_size=\u00bb2vw\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb text_orientation=\u00bbcenter\u00bb min_height=\u00bb45px\u00bb custom_margin=\u00bb20px||-10px|||\u00bb custom_padding=\u00bb||0px|||\u00bb header_font_size_tablet=\u00bb3vw\u00bb header_font_size_phone=\u00bb4vw\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<h1>Finca Solmark entrevista a Kicki Wallje-Lund<\/h1>\n<p>[\/et_pb_text][et_pb_divider _builder_version=\u00bb3.29.2&#8243; custom_margin=\u00bb||-7px|||\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.4.2&#8243; custom_padding=\u00bb||10px|||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.4.2&#8243;][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p><strong>Kicki Wallje Lund<\/strong> is an enthusiastic and passionate woman. She strongly believes that <em><strong>what can help someone to be resilient is to trust his\/her own abilities to cope (not easy) and to become determined to cultivate an attitude of survivorship and trigger positive emotions<\/strong><\/em>. She has realistic optimism, believing that the situation will work out for her and all involved but knowing that it will require hard work on her part. She thinks that <strong><em>when you\u2019re happy it\u2019s easier to enjoy the moment and even joke about your past mess ups and have a fun time planning the future. But none of it deters your happiness in the present moment<\/em>.<\/strong><\/p>\n<p>She enjoys spending quality time on her amazing farm and has always her eyes set on her new projects, especially when it comes to technology, and the impact it will have on our future. It should come as no surprise, then, that she became the chairman of the board of <a href=\"https:\/\/embracer.com\/\"><span style=\"color: #0000ff;\"><strong>Embracer Group<\/strong><\/span><\/a>. What might be more surprising is that her life had a rough start. She left a dysfunctional childhood home when she was just 15, her parents telling her in no uncertain terms that she would never make it on her own. That was more than 50 years ago and Kick is still proving them wrong, every single day.<\/p>\n<p>The moral of her story: <em><strong>It is up to you to make of your life what you want.<\/strong><\/em><\/p>\n<p>Today we interview <strong>Kicki Wallje Lund.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Everybody has a story to tell, what is yours?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>I was fifteen years old when I escaped from home. My mother told me I would never manage without her. I told her \u201cI will always manage without you\u201d. That conversation was the best that could ever have happened to me, it made me strong. I left school and I got a job as a typewriter at a big Insurance company. It was my very first job, I was very proud and happy to earn my own money.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_01.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_01&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; width=\u00bb100%\u00bb max_width=\u00bb40%\u00bb custom_padding=\u00bb26px|||||\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>At the same time, I met my future husband. Today we have lived together for 52 years. I am still very much in love with him (almost every day \u263a). He has truly deserved a medal of honour as he put up with me all these years\u2026as I have always had lot\u00b4s of passion (I call it) \u2013 my husband might refer to it as a \u201cpowerful temperament\u201d \u263a.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb11px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_02.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_02&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb60%\u00bb max_width_tablet=\u00bb90%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb26px|||||\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>I was only 17 years old when our first daughter was born and 19 when our second daughter was born. And then we got married. I loved my time being at home with the children when they were small. I was cooking, baking, cleaning, washed and ironed, sewed all the clothes for the girls, I knitted cardigans, I made jam and juices, I was growing and cultivating vegetables in the garden and had lots of flowers, I looked after other children to earn some money, I delivered newspapers in the mornings to earn some more money and God knows all I got done.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,1_3,1_3&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb4px|||||\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_17.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_17&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb100%\u00bb custom_padding=\u00bb26px|||||\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_18.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_18&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb100%\u00bb custom_padding=\u00bb26px|||||\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_22.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_22&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb100%\u00bb custom_padding=\u00bb26px|||||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb0px||0px|||\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>When I was 23 years old, I decided it was time to change focus, from being a housewife to get a proper job. I was becoming bored and wanted more excitement. And, excitement I got. Over the years to come, I devoted all my time into hard work in order to try to achieve great things. At this time, the term \u201cwork-life balance\u201d was not yet invented \u263a.<\/p>\n<p>Over time, I got valuable experience of business and operational development from various international IT companies where I eventually held senior positions and in which I primarily worked within the bank and finance industry. I lived and worked in London for many years as well as in New York, where I experienced the worst terrorist attack in American history. On the most beautiful morning with bright, blue cloudless skies when I had just arrived to my office (as was next to the New York\u2019s World Trade Center) two airliners flow straight into the two iconic skyscrapers. The building where I had my office was evacuated. I was standing on the street, watching people that jumped out from the buildings to escape the fire. It was a horrific sight. I had to run away from the huge dust cloud caused as the Tower One then collapsed. I thought it was war. A couple of hours later, nearly 3.000 people had lost their lives. That was the September 11 attacks, as often referred to as 9\/11. I will never forget. Then I moved back to London.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_21.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_21&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; custom_padding=\u00bb26px|||||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb6px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb0px||0px|||\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>I tend not to worry about things, as most things people worry about never happen. But I do worry about health from time to time and there is a reason for that. When our oldest daughter was 26 years old, pregnant, she got diagnosed with Alport syndrome. That is an inherited disorder that is characterized by progressive kidney damage. We were told she needed a kidney transplant. Our granddaughter was therefore born prematurely, 3 months early, as caused her health problems and later she was also diagnosed with Alport syndrome. A few years later it was confirmed that the genes that caused this inherited disease, came from me. At first, facing the truth about that was very difficult for me.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_16.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_16&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb30%\u00bb max_width_tablet=\u00bb60%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb26px|||||\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb6px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb0px||0px|||\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>To cut a long story short. Our daughter had a kidney transplant and it was her father that was the donor. 10 years later, she had her second kidney transplant and it was me that was the donor. She will soon need her third kidney transplant. Most probably, she will get one from her younger sister this time. Giving a kidney to someone who needs a transplant is the best gift you can give to anyone. I don\u00b4t think people really do know that you can live a real healthy life with just one kidney and that it is possible to donate one kidney as a living donor. Our lovely granddaughter Jennifer, was later diagnosed also with autism and she was having a severe hearing loss because of the Alport syndrome. When we first got to know about all this, a whole new world opened for us. We had to learn about something totally unknown to us, something very special (and very challenging) that not every family gets to experience. A child with autism is unique and unlike any other child that we knew of. Today Jennifer is 23 years old. She has given us something very significant and meaningful into our lives (and I was given the opportunity to obtain the gifts of patience for the very first time). I feel extremely proud of our only grandchild, she is an extraordinary person. And, she has a great sense of humour (as is of a surprise to many) she often makes me laugh out loud. My story from when I was running away from home, 15 years old, up to now, is about many things. My work-life has meant a lot to me, and still is. I have had a fantastic and most exciting professional life I could ever have dreamt of. My family means the most to me, I want us to be happy everyday (as my daughters are telling me is not \u201cnormal\u201d to be every day\u263a). We have learnt a lot on how to practice life\u00b4s challenges, in good times and bad times. The moral of my story: <strong>It is up to you to make of your life what you want.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>You didn&#8217;t have the easiest life growing up. For those who didn&#8217;t have a pleasant childhood and have no good memories of it, what advice would you give them to follow their dreams?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>My advice would absolutely be to not spend time on being sad or to become bitter about things that have happened in the past. It is history and nothing you could do change that. Much better to spend all your efforts and energy on what you can influence, e.g. the future. But, having had a not so pleasant childhood is not just bad, at least it was not that for me. For me, it really made me feel powerful. It made me determined to do almost everything opposite than what I had learned and experienced \u2013 it soon became sort of a \u201cmantra\u201d for me, as made me strong.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What things can help a person be resilient?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>I don\u00b4t believe in counselling, talking to therapists that should try to help you find ways to deal with emotional issues. Everyone is different, but I have never felt any need of that. I don\u00b4t believe in me as a grownup person spending lots of time to dwell upon the past when I was a child instead of focussing on here and now. But that is me, I have huge respect for people that do feel they need that kind of support. I strongly believe that what can help someone to be resilient is to trust his\/her own abilities to cope (not easy) and to become determined to cultivate an attitude of survivorship and trigger positive emotions. If you try hard to lead your own life in a positive direction, you can yourself determine the outcome rather than allowing others to do that for you. That is my advice.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>How would you describe yourself in one sentence?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>I am a hard worker, always trying to bring energy and passion into everything I do and I am always optimistic for what can be achieved (maybe a bit stubborn as well as might be annoying for people close to me, both at work and at home \u263a).<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What are your core values?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>o Work hard, \u201cyou don\u00b4t get anything extra if you do not give something extra\u201d- is my motto.<br \/>o Setting high ethical standards and treat others with respect in order gain trust.<br \/>o I am enthusiastic with lots of energy (too much some may say\u2026) \u2013 I never get tired.<br \/>o I am trying to always be caring and generous \u2013 my family and friends are very important to me.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What inspires you as a person?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>I love to do things \u201cdifferently\u201d \u2013 to dare to be different. Whatever it is. That inspires me a lot. And people that do \u201cdare to be different\u201d \u2013 excites me.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What motivates you every day?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>There is always something left to learn. To learn new things, to come up with creative ideas to make something new or to improve something, motivates me. I love my work \u2013 I have always been liked that. And I am still like that.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>It&#8217;s never too late to\u2026. (finish the sentence ?)<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>It\u2019s never too late for anything you want \u2013 whatever it is! People ask me quite often if I am not too old to keep on working, as I am now working beyond the so called \u201cretirement age\u201d. When are you too old to keep on working? Now when we are living longer \u2013 shouldn\u00b4t we think differently about work? Especially if we enjoy it!<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What does it mean to you to be the Chairman of the Board of Embracer Group?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>There is one thing we promise everyone that is becoming a part of the Embracer Group\u2026 \u201cit will never be boring\u201d. And that is very true for the members of the Board as well, including myself. For us it means to be engaged and having a strong partnership with the executive management of the Group, as is having a mindset to be in the business of \u201ccreating possibilities for greatness\u201d, every day. Being the Chairman of the Board of Embracer Group means there is never a dull moment!<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>How would you describe your leadership style?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>If you believe in tests\/assessments made on my leadership behavioural style, it says that I am \u201can independent and outgoing person, that I like challenges, take responsibility for my actions, that I am dynamic and that I am impatient but enthusiastic (most of the time)\u201d. I am not sure that all this should be considered 100% positive\u2026 I do not like mediocrity \u2013 I always try to inspire and energize people in a positive way to stay focussed and work hard in order delivering on promises made and to make things great. I am also a control freak, as is not always appreciated. I once learned, \u00abthe devil is in the detail\u00bb and that is something I strongly believe in.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_09.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_09&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb50%\u00bb max_width_tablet=\u00bb91%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb28px|||||\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>The COVID-19 pandemic has had a substantial impact on the video game industry. Could you summarize how it has affected the Group?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>It has caused minor operational interruptions for us. Our Games business areas has a high proportion of digital sales as the general global lockdown led to an increase in the consumption of games. For the business area Partner Publishing, the physical distribution of games has been adversely affected, but to some extent retail sales have moved to e-commerce.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>You have always worked with technology-driven companies. When did your interest in this topic begin?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>It began at my very first \u201creal\u201d job\u2026 I did work in an administrative unit for a hospital and they had just introduced a system for salary processing. It was frustrating to see all the difficulties they had to get the correct information fed into the system and to establish a solid process for the payroll software to generate accurate salaries. I got engaged and developed a training course for everyone involved to fix that problem. \u201cHow difficult can it be\u201d was my thoughts and I read day and nights all about how the new system was built. That was the start of my passion for technology and what you can do with technology. My next job was with Burroughs, \u201cone of the largest producers of mainframe computers in the world\u201d at that time. I was responsible for their customer education in how to operate their \u201cdistributed intelligence systems\u201d as they called their Desktop Business Micro-Computer Systems. I was thrilled when I passed the test and got that job.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_07.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_07&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb100%\u00bb custom_padding=\u00bb28px|||||\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.6.6&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb83px||0px|||\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb11px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>\u201dOh My God\u201d This photo just proves that I must be growing old\u00a0<img decoding=\"async\" src=\"http:\/\/fincasolmark.com\/wp-content\/themes\/Divi\/includes\/builder\/frontend-builder\/assets\/vendors\/plugins\/emoticons\/img\/smiley-smile.gif\" alt=\"smile\" \/>\u00a0This is now 40 years ago!\u201d<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.4.2&#8243; custom_padding=\u00bb7px|||||\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.4.2&#8243;][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb11px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>Fifteen years later, when I had worked for several American IT companies, I invented and created the Knowledge Lab \u2013 a global centre in London for innovative researchand development and new thinking. This Lab mainly focussed on advanced research to understand consumer behaviour in the future of the Financial Services industry. It was all about to identify, create and exploit emerging technologies in the new, networked economy at that time. We were winning several prestigious awards and generated some great publicity and got international media attention. The Financial Times wrote \u201cthe Knowledge Labs is one of the leading research centres for retail banking technologies\u201d. I was extremely happy.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_11.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_11&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb40%\u00bb max_width_tablet=\u00bb60%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb28px|||||\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb11px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>My interest and my passion for technology continued to grow over the years and has never ended.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Why is Technology crucial to a company&#8217;s long-term success?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Too many companies\u2019 fortunes have declined after missing out on critical market shifts. They failed to watch out for disruptive technologies\/innovations that significantly altered the way that consumers or businesses operated. Today there is no one denying that society is moving towards a digitalised future. This fundamental trend presents businesses with significant opportunities. Technological advancements (like digitalisation) will eventually make older business models obsolete. That is why technology is crucial to a company\u00b4s long-term success. \u201cYou have to see the future before it arrives\u201d.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>From your point of view, why should all businesses embrace sustainability?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>My view is that sustainability is not only necessary from a social and environmental perspective \u2013 it also makes good business sense as well as create and drive shareholder value. Sustainability is a pre-requisite for good business and will be an even stronger factor going forward. That is why all businesses should embrace sustainability.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>How do you organize yourself to do so many things?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>I have always said that work is my hobby &#8211; meaning I get many more hours to work &#8211; to get many more things done \u263a. My husband is saying \u201cit is in my bones\u201d that I have always worked a lot and always get a lot of things done. He is saying I am happiest when I have lots and lots to do. I think that is very true.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>How COVID-19 is impacting your daily work?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>For me, as to many others, to work from home has been a huge shift from what I am used to. All meetings have been replaced by videocalls and no travelling. A good thing is that now I can be more flexible around work hours and work settings than when I had to spend lots of time travelling. I get more time to work now during both the Central European Time zone as well as with US time zones and can therefore be more accessible around the clock. I like that. I am amazed how well our whole organisation has adapted to work remotely. It is working so much better than I ever could have imagined.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Why did you decide to live on a farm?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Ha ha, because my husband said so. Seriously, it was definitely not my decision, it was my husband that made that \u201cdecision\u201d. \u2026 When I met him +50 years ago, he did say to me he wanted to become a farmer, I was not impressed and thought that would never happen. 20 years later he came home one day and told me \u201cwe have bought a farm\u2026 I had just been offered a job in London, as we had agreed I would try for a year (it become + 15 years\u2026). We bought a flat in London and we did commute between the farm and London during all these years. Now, when I am on the farm every day, I just love it!<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_13.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_13&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb60%\u00bb max_width_tablet=\u00bb90%\u00bb max_width_phone=\u00bb90%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb28px|||||\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>How can we contribute to a better world?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>That is a very difficult question. I believe that most people really want to make the world a better place. but doesn\u00b4t really know how to go about it in order to make a difference or to do something meaningful. We are in the beginning of a long journey and I believe each company and each individual has to focus on what they consider to matters most. If we all decide we are willing to go an extra mile for something meaningful, e.g we are willing to make a special effort to contribute to a better world, it might eventually happen.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>We hope you visit Finca Solmark soon. What do you think about this ecological project?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>I am impressed by your initiative. What you are doing to help ensure that the cultural heritage and the natural heritage in this area, will really live on to benefit future generations. Also, what Pelle has done is incredible, for someone to change his life so fundamentally, you have to be brave. And, to gain the thorough understanding for promoting environmental awareness as it is done at Finca Solmark, is really something extra ordinary. I can\u00b4t wait to visit you!<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>What are your goals for the future?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>I would like to continue to work a bit more and later spend more time on the farm to do all the things I sort of dreamt of from time to time. Our farm, V\u00e4rlunda G\u00e5rd, is in a rural setting with peaceful surroundings situated in S\u00f6rmland \u2013 as being one of Sweden\u00b4s most beautiful regions, an area of great charm, scenic beauty and distinctive character. More than hundred years ago, the farmers at V\u00e4rlunda harvested crops by hand using horse-drawn equipment. They were known as caretakers of the soil, caring for the land to support their families and to preserve it for their children. It was their strong belief that farming and hard work cemented family bond. The farmer at V\u00e4rlunda today, my husband, still plow the fields and harvest the crops, but using big tractors and modern harvesting machines. Some traditions have gradually changed over time, but the basic beliefs have not changed. The land is still loved and taken care of and has become especially precious as a home for our family and a peaceful place combining modern living, working and relaxing. It is a place where we get a sense of the natural and serene. I want our farm to be a blueprint for a lifestyle, revealing elements of good living like good health, relaxation, comfort, nature and to live well. An extremely comfortable and enjoyable place to live and a gathering place for the whole family and our friends.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2020\/11\/finca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_14.jpg\u00bb title_text=\u00bbfinca_solmark_interview_kicki-wallje-lund-CoB-Embracer-Group-AB_14&#8243; align=\u00bbcenter\u00bb _builder_version=\u00bb4.6.6&#8243; max_width=\u00bb40%\u00bb max_width_tablet=\u00bb60%\u00bb max_width_phone=\u00bb60%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb28px|||||\u00bb][\/et_pb_image][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<p>Right now, I have ordered a new beautiful greenhouse to be built (my husband is in shock, he is convinced that I will be bored after a week in the greenhouse). I am soon also going to buy me a horse. Our daughters are having horses, but I would like to have my own horse. And finally, I am going to spend a lot of time to take photographs, I love my camera and I love nature photography. That is my goals for the future.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00bbText\u00bb _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px||5px|||\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb use_border_color=\u00bboff\u00bb border_color=\u00bb#ffffff\u00bb border_style=\u00bbsolid\u00bb]<\/p>\n<ul>\n<li>\n<h3><strong>Any final thoughts you\u2019d like to share with our followers?<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Enjoy these words of wisdom:<\/p>\n<p><strong>\u201cLife is what you make it. Always has been, always will be.\u201d<\/strong><\/p>\n<p>\u2015 Eleanor Roosevelt<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.29.3&#8243; custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb3.29.3&#8243;][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.29.3&#8243;][et_pb_image src=\u00bbhttps:\/\/fincasolmark.com\/wp-content\/uploads\/2019\/10\/finca_solmark_i_jornada_puertas_abiertas_casita_rural.jpg\u00bb _builder_version=\u00bb3.29.3&#8243; box_shadow_style=\u00bbpreset1&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb3.29.3&#8243;][et_pb_text _builder_version=\u00bb4.6.6&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#363636&#8243; text_font_size=\u00bb1.2vw\u00bb text_line_height=\u00bb1.4em\u00bb header_3_font_size=\u00bb20px\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_margin=\u00bb10px||0px|\u00bb custom_padding=\u00bb25px|15px|5px|15px|false|true\u00bb text_font_size_tablet=\u00bb2.3vw\u00bb text_font_size_phone=\u00bb3.7vw\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb]<\/p>\n<p><strong>SOBRE FINCA SOLMARK<\/strong><\/p>\n<p><strong><em>Finca Solmark<\/em><\/strong><em>\u00a0es un<strong>\u00a0EcoTurismo Rural<\/strong>\u00a0de origen hispano-sueco que se dedica a la fabricaci\u00f3n, comercializaci\u00f3n y exportaci\u00f3n\u00a0de aceite de oliva, aguacate y otros productos ecol\u00f3gicos a Europa.\u00a0Dispone de un alojamiento rural con encanto y de varios proyectos de concienciaci\u00f3n, divulgaci\u00f3n y educaci\u00f3n medioambiental.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Web:<\/strong>\u00a0<a href=\"http:\/\/fincasolmark.com\/\">http:\/\/fincasolmark.com\/<\/a><\/p>\n<p><strong>E-mail:<\/strong>\u00a0<a href=\"mailto:hi@fincasolmark.com\">hi@fincasolmark.com<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kicki Wallje Lund is a enthusiastic  and passionate woman. She strongly believes that what can help someone to be resilient is to trust his\/her own abilities to cope (not easy) and to become determined to cultivate an attitude of survivorship and trigger positive emotions. She has realistic optimism, believing that the situation will work out for her and all involved but knowing that it will require hard work on her part. She thinks that when you\u2019re happy it\u2019s easier to enjoy the moment and even joke about your past mess ups and have a fun time planning the future. But none of it deters your happiness in the present moment.<\/p>\n<p>Today we interview to Kicki Wallje Lund<\/p>\n","protected":false},"author":1,"featured_media":249642,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[120],"tags":[],"class_list":["post-249735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas"],"_links":{"self":[{"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/posts\/249735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/comments?post=249735"}],"version-history":[{"count":2,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/posts\/249735\/revisions"}],"predecessor-version":[{"id":317307,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/posts\/249735\/revisions\/317307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/media\/249642"}],"wp:attachment":[{"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/media?parent=249735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/categories?post=249735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fincasolmark.com\/es\/wp-json\/wp\/v2\/tags?post=249735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}