{"id":240218,"date":"2019-07-02T11:31:16","date_gmt":"2019-07-02T11:31:16","guid":{"rendered":"http:\/\/fincasolmark.com\/wpfs\/wp\/from-businessman-to-rural-entrepreneur\/"},"modified":"2026-10-06T10:40:36","modified_gmt":"2026-10-06T08:40:36","slug":"from-businessman-to-rural-entrepreneur","status":"publish","type":"page","link":"https:\/\/fincasolmark.com\/en\/from-businessman-to-rural-entrepreneur\/","title":{"rendered":"From Businessman to rural entrepreneur"},"content":{"rendered":"\n
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FROM BUSINESSMAN TO RURAL ENTREPRENEUR<\/strong><\/h1>\n

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I was born and grew up in\u00a0Sweden<\/strong>: one of the world\u2019s richest countries, with one of the highest rates of human development and progress on the planet, and a model country in environmental terms, having pioneered what is today known as the \u201cGreen Revolution\u201d.<\/p>\n

At 16 years old, my entrepreneurial spirit<\/strong>\u00a0led me to create my own company, always with the aim of\u00a0doing something worthwhile<\/strong>\u00a0and\u00a0making the world a better place<\/strong>,\u00a0to the best of my abilities.<\/p>\n

After many years leading companies, I still believe that every last person - without exception - can contribute, through small actions, to\u00a0caring for our environment,\u00a0<\/strong>whatever our situation may be.<\/p>\n

That\u2019s why I\u2019m trying to\u00a0raise awareness in society<\/strong>\u00a0about the fact that we can all sow seeds of hope and prosperity, as a firm advocate of\u00a0economic and social progress,<\/strong>\u00a0as well as\u00a0advances in science and technology<\/strong>.<\/p>\n

I believe that, in the twenty-first century, global power resides in the domain of science and technology. Nevertheless, we need to be aware of the risks that this transformation brings.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Know your passion. Follow it.\u00a0Dream it. Live it.<\/em><\/p>\n

Pelle Lundborg<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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All of this finds its expression in Finca Solmark<\/strong>\u00a0which, without doubt, also bears the imprint of my parents. I feel very grateful for everything I have learned from them and, above all, for their\u00a0personal values\u00a0<\/strong>that live on with me today.<\/p>\n

From my mother, Annette, author of the book\u00abThe Personal Care of Plants\u00bb<\/em>and\u00a0expert in phytotherapy<\/strong>, homeopathy, mycology, and many other areas, I have learned, above all, to respect and care for nature and animals<\/strong>.<\/p>\n

My father, P-G., spent a large part of his working life in Africa and the Caribbean and has had a fascinating life as a pilot, translator, as well as working for the UN, the Swedish International Development Authority, the Red Cross, SAAB and other organizations. From him, I have gained a\u00a0spirit of curiosity - that desire to learn something new each day<\/strong>\u00a0- and\u00a0an unflagging energy in pursuing my dreams<\/strong>, even at times when I\u2019ve had to overcome significant challenges.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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From my parents, I\u2019ve inherited a respect and concern for nature, a drive to raise awareness about science and the environment and a dream of improving things, in the knowledge that a better world really is possible!\u00a0<\/em><\/p>\n

Pelle Lundborg<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

I\u2019ve learned from them to appreciate a job well done and, above all, to value human greatness at its full potential, both at an individual and group level. Thanks to them, I feel full of energy and motivation for transforming this finca into a sustainable organic<\/strong>\u00a0property, and doing my bit to make the world a better place, the best way I know how:\u00a0putting my heart into everything I do.<\/strong><\/p>\n<\/div><\/div><\/div><\/div>

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My two children are the driving force of my life and they also love nature, life in the countryside, playing with our dogs and discovering all the hidden corners of the finca.<\/p>\n<\/div><\/div><\/div><\/div>

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