{"id":240165,"date":"2019-07-01T17:22:01","date_gmt":"2019-07-01T17:22:01","guid":{"rendered":"http:\/\/fincasolmark.com\/wpfs\/wp\/the-finca\/"},"modified":"2026-10-06T10:40:53","modified_gmt":"2026-10-06T08:40:53","slug":"the-finca","status":"publish","type":"page","link":"https:\/\/fincasolmark.com\/en\/the-finca\/","title":{"rendered":"THE FINCA"},"content":{"rendered":"\n

THE FINCA<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>

WELCOME FROM PELLE LUNDBORG<\/strong><\/p>\n<\/div><\/div>

<\/div><\/div><\/div><\/div>

My name is\u00a0Pelle Lundborg<\/strong>, the owner of\u00a0Finca Solmark<\/strong>, and I\u2019d like to\u00a0welcome<\/strong> you to this space, which aims to help you get to know us better, as well as explaining\u00a0the origins of our ideas for the finca, how we have transformed it and what activities we are holding\u00a0<\/strong>here, both now and in the future.<\/p>\n

I hope that you enjoy your time here and decide to visit the finca in person soon.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/div><\/div>

THE DREAM OF A SWEDE WITH AN ANDALUSIAN SOUL<\/strong><\/h2>\n

Finca Solmark<\/strong>\u00a0started life as a personal project <\/strong>because, after many years of stressful work and a hiatus in my life that gave me some free time for reflection, I felt the need to rethink my future<\/strong>\u00a0and decided to seek out a life that was calmer, more serene and, above all,\u00a0more mindful<\/strong>\u00a0and full of meaning.<\/p>\n

Through self-awareness, a positive attitude and\u00a0holistic work on the body, mind and spirit<\/strong>, I made the decision to give something back to society, by passing on my knowledge, experience and education, and starting my work on\u00a0scientific and environmental awareness-raising,\u00a0<\/strong>with the dream of improving people\u2019s lives.<\/p>\n

Today, I am happy to be able to contribute by putting my work and, above all, my passion and heart, into creating an initiative in\u00a0Finca Solmark<\/strong>\u00a0that aims to promote\u00a0rural development,\u00a0<\/strong>incentivize\u00a0sustainable, environmentally-friendly tourism<\/strong>\u00a0in Andalusia, bring new life to Carratraca by seeking solutions to rural depopulation,\u00a0<\/strong>help conserve and promote the local artistic, cultural, gastronomic and environmental heritage,<\/strong>\u00a0and much more.<\/p>\n

Will you join me?<\/p>\n<\/div><\/div><\/div><\/div><\/div>

|<\/span><\/span><\/div>

Swedish people are obsessed with caring for nature, our most precious asset<\/em><\/p>\n

Pelle Lundborg<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/div>

FROM BUSINESSMAN TO RURAL ENTREPRENEUR<\/a><\/h4>

More information<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/div>

THE COMPLETE TRANSFORMATION OF A FINCA<\/a><\/h4>

More information<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/div>

THE TEAM<\/a><\/h4>

More Information<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/div>

MORE THAN A FINCA: A DREAM MADE REALITY<\/a><\/h4>

 <\/p>\n

More information<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/div>

FROM CONVENTIONAL AGRICULTURE TO SUSTAINABLE ORGANIC AGRICULTURE<\/a><\/h4>

More information<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/div>

CARRATRACA: NATURE, GASTRONOMY, CULTURE<\/a><\/h4>

 <\/p>\n

More Information<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>