WHO ARE WE

We a small family, made up of people whose nationality, age, culture, sex and religion differ, but who are all guided by the same set of values which define the philosophy of the Finca.

PELLE LUNDBORG

Is the owner of the Finca. Businessman and entrepreneur. Dreamer and enthusiast. Change agent. Dedicated to improving people’s lives and bringing new life to Carratraca. Committed to protecting the environment, promoting the cultivation and consumption of organic products, rural tourism, natural-resource management, advances in science and energy production, sustainable development and much more.

Manuel Arroyo

GENERAL MANAGER

With over 25 years of professional experience in gardening and landscaping, where he has gained prestigious awards, Manuel is in charge of managing the finca alongside Pelle, taking care of its development and maintenance at all times.

Jose Antonio

HEAD OF OPERATIONS

Energetic, positive and with a great sense of humor, José is a “jack-of-all-trades”. His enthusiasm and vitality rubs off on the rest of the team and his capacity for hard work on the finca is endless.

Laura López Basulto

MARKETING AND COMMUNICATIONS DIRECTOR

Creative and, above all, tireless in her work. Laura is in charge of designing and implementing the finca’s marketing and communications strategy.

We mustn’t forget our beloved dogs, “Negrilla” and “Papa Frita”, our cats “Iker” and “Blanca” and our beautiful swallows, which are part of our great little family. We care for them and try to make them feel at home.

Negrilla and Papa Frita

Iker and Blanca

Swallows

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When you surround yourself with people who share your passion and commitment to a common goal – making the world a better place – anything is possible. The important thing is to enjoy what you do. When you do, work becomes fun and your team naturally feel motivated and enthusiastic

Pelle Lundborg

Our Values
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Excellence and Teamwork

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Integrity and Honesty

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Transparency and Trust

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Environmental Awareness

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Ecological respect

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Passion and Enthusiasm

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Innovation and Progress

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High-quality Products and Services

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Sustainability

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Corporate Social Responsibility

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